Author: Ekaterina Lysova

Emerging market businesses that lack formal compliance processes suffer twice: first from inefficiency and then from losing out on beneficial partnerships. While companies in emerging markets are becoming formal businesses in increasing numbers, there is still a sizable gap between getting a license and paying taxes (the minimum definition of “formal”) and following the internal… Read More

  To the casual observer, a small wave-shaped logo printed on the products and packaging of local businesses should make no difference to buyer loyalty. Yet the story of Lithuania’s Clear Wave Initiative suggests that it does. In 2017, close to 40 percent of Lithuanians stated that they could recognize the “White Wave” logo. The… Read More